Become a Sponsor

PURPOSE-DRIVEN AUDIENCE

hands on book at KCRW Book Club photo by Susan Orlean

KCRW AUDIENCE SNAPSHOT

In the KCRW community, today's ideas become tomorrow's household brands and habits. With so many celebrated creators and tastemakers as KCRW fans, your message travels in influential networks.

Each month, KCRW multimedia engages an audience of more than 2 million.

Sources: Radio / stream cume - Nielsen Audio PPM, Los Angeles Metro, February 2025-January 2026, M-Su 5a-12m, P18+; podcast uniques, app users - SoundStack, 12-Mo Avg March 2025-February 2026; web users - Google Analytics, 12-Mo Avg, 2024; newsletter subscribers - February 2026

Lifelong Learners
102% more likely to have a postgraduate degree

Leaders
67% more likely to make B2B purchasing decisions

Affluent Advocates
54% more likely to earn a household income of $250K+

Cultural Tastemakers
99% more likely to donate to an arts or cultural organization

Community Changemakers
60% more likely to donate time or money to environmental causes

Source: Nielsen, Los Angeles Metro Survey Area, Scarborough R2 2025, August 2024–July 2025, P18+

LEARN MORE

Thought and opinion leaders rely on KCRW to deliver fact-based journalism and music discovery. Download a copy of the Media Kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

Media Kit Cover LA

Photo Credits: Gustavo's Great Tortilla Tournament by KCRW; KCRW-BookClub-SusanOrlean-0068 by KCRW Donor Events; KCRW-BookClub-SusanOrlean-0030 by KCRW Donor Events