PURPOSE-DRIVEN AUDIENCE

KCRW AUDIENCE SNAPSHOT
Where the intellectually curious dig into ideas and inspiration for their next big thing.
Each month, more than 755,000 different people listen to KCRW.
(Source: Nielsen Audio PPM, Los Angeles Metro, Oct 2019 – Sept 2020, A18+, M-Su 6a-12m)
Lifelong Learners
More than 2.5X as likely to have a postgraduate degree
Personal and Professional Influentials
Nearly 3X as likely to be a board member or director
Affluent Advocates
2X as likely to earn $250K per year in individual income
Cultural Tastemakers
Over 2.5X as likely to contribute to an arts or cultural organization
Community-minded
2X as likely to donate time or money to environmental causes
Source: Nielsen, L.A. Metro, Scarborough R2 2020 Jul 2019-Jul 2020, KCRW listeners A18+