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PURPOSE-DRIVEN AUDIENCE

hands on book at KCRW Book Club photo by Susan Orlean

KCRW AUDIENCE SNAPSHOT

Where the intellectually curious dig into ideas and inspiration for their next big thing.

Each month, more than 603,700 different people listen to KCRW.

(Source: Nielsen Audio PPM, Los Angeles Metro, Feb 2023 – Jan 2024, P6+, M-Su 6a-12m)

Lifelong Learners
129% more likely to have a postgraduate degree

Personal and Professional Influentials
400% more likely to be a board member or director

Affluent Advocates
34% more likely to have a net worth of $2M+

Cultural Tastemakers
187% more likely to donate to an arts or cultural organization

Community-minded
164% more likely to donate time or money to environmental causes

Source: Nielsen, L.A. Metro, Scarborough R2 2023 Aug 2022-Aug 2023, KCRW listeners A18+

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Thought and opinion leaders rely on KCRW to deliver fact-based journalism and music discovery. Download a copy of the Media Kit to learn more about our influential audience.

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