PURPOSE-DRIVEN AUDIENCE
KCRW AUDIENCE SNAPSHOT
Where the intellectually curious dig into ideas and inspiration for their next big thing.
Each month, more than 603,700 different people listen to KCRW.
(Source: Nielsen Audio PPM, Los Angeles Metro, Feb 2023 – Jan 2024, P6+, M-Su 6a-12m)
Lifelong Learners
129% more likely to have a postgraduate degree
Personal and Professional Influentials
400% more likely to be a board member or director
Affluent Advocates
34% more likely to have a net worth of $2M+
Cultural Tastemakers
187% more likely to donate to an arts or cultural organization
Community-minded
164% more likely to donate time or money to environmental causes
Source: Nielsen, L.A. Metro, Scarborough R2 2023 Aug 2022-Aug 2023, KCRW listeners A18+