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PURPOSE-DRIVEN AUDIENCE

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KCRW AUDIENCE SNAPSHOT

Where the intellectually curious dig into ideas and inspiration for their next big thing.

Each month, more than 755,000 different people listen to KCRW.

(Source: Nielsen Audio PPM, Los Angeles Metro, Oct 2019 – Sept 2020, A18+, M-Su 6a-12m)

Lifelong Learners
More than 2.5X as likely to have a postgraduate degree

Personal and Professional Influentials
Nearly 3X as likely to be a board member or director

Affluent Advocates
2X as likely to earn $250K per year in individual income

Cultural Tastemakers
Over 2.5X as likely to contribute to an arts or cultural organization

Community-minded
2X as likely to donate time or money to environmental causes

Source: Nielsen, L.A. Metro, Scarborough R2 2020 Jul 2019-Jul 2020, KCRW listeners A18+

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Thought and opinion leaders rely on KCRW to deliver fact-based journalism and music discovery. Download a copy of the Media Kit to learn more about our influential audience.

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