PURPOSE-DRIVEN AUDIENCE

KCRW AUDIENCE SNAPSHOT
Where the intellectually curious dig into ideas and inspiration for their next big thing.
Each month, more than 665,000 different people listen to KCRW.
(Source: Nielsen Audio PPM, Los Angeles Metro, March 2022 – March 2023, A18+, M-Su 6a-12m)
Lifelong Learners
73% more likely to have a postgraduate degree
Personal and Professional Influentials
62% more likely to be a board member or director
Affluent Advocates
25% more likely to have a net worth of $2M+
Cultural Tastemakers
146% more likely to donate to an arts or cultural organization
Community-minded
134% more likely to donate time or money to environmental causes
Source: Nielsen, L.A. Metro, Scarborough R2 2022 Aug 2021-Aug 2022, KCRW listeners A18+