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PURPOSE-DRIVEN AUDIENCE

hands on book at KCRW Book Club photo by Susan Orlean

KCRW AUDIENCE SNAPSHOT

In the KCRW community, today's ideas become tomorrow's household brands and habits. With so many celebrated creators and tastemakers as KCRW fans, your message travels in influential networks.

Each month, KCRW multimedia engages an audience of 2 million.

Sources: Radio / stream cume - Nielsen Audio PPM, Los Angeles Metro, February 2024-February 2025, M-Su 6a-12a, P18+; podcast uniques, website users, event attendees - 12-Mo Avg, 2024; newsletter subscribers and app users - February 2025

Lifelong Learners
135% more likely to have a postgraduate degree

Leaders
121% more likely to be a small business owner

Affluent Advocates
66% more likely to have a net worth of $2M+

Cultural Tastemakers
66% more likely to donate to an arts or cultural organization

Community Changemakers
55% more likely to donate time or money to environmental causes

Source: Nielsen, Los Angeles Metro Survey Area, Scarborough R2 2024, August 2023–August 2024, P18+

LEARN MORE

Thought and opinion leaders rely on KCRW to deliver fact-based journalism and music discovery. Download a copy of the Media Kit to learn more about our influential audience.

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Media Kit Cover LA

Photo Credits: Gustavo's Great Tortilla Tournament by KCRW; KCRW-BookClub-SusanOrlean-0068 by KCRW Donor Events; KCRW-BookClub-SusanOrlean-0030 by KCRW Donor Events