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KCRW-BookClub-SusanOrlean-0068

KCRW AUDIENCE SNAPSHOT

Where the intellectually curious dig into ideas and inspiration for their next big thing.

Each month, more than 665,000 different people listen to KCRW.

(Source: Nielsen Audio PPM, Los Angeles Metro, March 2022 – March 2023, A18+, M-Su 6a-12m)

Lifelong Learners
73% more likely to have a postgraduate degree

Personal and Professional Influentials
62% more likely to be a board member or director

Affluent Advocates
25% more likely to have a net worth of $2M+

Cultural Tastemakers
146% more likely to donate to an arts or cultural organization

Community-minded
134% more likely to donate time or money to environmental causes

Source: Nielsen, L.A. Metro, Scarborough R2 2022 Aug 2021-Aug 2022, KCRW listeners A18+

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Thought and opinion leaders rely on KCRW to deliver fact-based journalism and music discovery. Download a copy of the Media Kit to learn more about our influential audience.

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Media Kit Cover LA

Photo Credits: Gustavo's Great Tortilla Tournament by KCRW; KCRW-BookClub-SusanOrlean-0068 by KCRW Donor Events; KCRW-BookClub-SusanOrlean-0030 by KCRW Donor Events