Become a Sponsor

SPONSOR RESOURCES

TOOLS FOR SPONSORSHIP SUCCESS

Whether you’re planning your first KCRW campaign, you’re an experienced sponsor or just want to learn more, we’re here to help. From our sponsor resources library, you can download sponsorship materials or learn about messaging specs. Can’t find what you’re looking for?

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EFFECTIVELY MEASURING PUBLIC MEDIA CAMPAIGNS

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders. 

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ROI-FOCUSED SPONSORSHIP GUIDE

Discover the right type of public radio campaign to achieve your marketing goals. 

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PURPOSE-DRIVEN MARKETING

Learn how public media connects your organization with consumers through shared values. 

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PUBLIC MEDIA MARKETING 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

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